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Upgraded TADVIC site launched

Posted 28 February 2011 by Sean Fishlock (Datalink)

We've recently launched a new look website for TADVIC (Technical Aid for the Disabled VIC), an organisation we had first worked with back in 2008.

The latest website refresh began in 2010 and retains the core visual theme but applies a new layout based on user-centred design principles.

This was a long project and partly due to the user experience analysis we employed.  Several methods were used including detailed wireframing both low and high fidelity, survey, evaluation, analytics and site overlays to detect hotspots on the pages and optimise the information architecture accordingly.

Given that its customers are people with disabilities, TADVIC is an organisation with a very high requirement for web accessibilty.  As such, the website was built with this attention to detail in mind, ensuring that the user experience is optimal for all of its users and we made sure it passed basic accessibility testing.  This also limits the graphics somewhat, but not to the extent that it detracts from the established visual appeal.

The overall brief for the new website was to make it more visual to showcase the good work that the organisation does with more news and to highlight the two main functions for website visitors - requesting a service and supporting (donating to) the organisation via an online system.  Additionally better use of available screen resolutions was desired.  Datalink strongly advocated a social media strategy which was put into effect with small steps towards integrating popular social platforms Facebook and Twitter.

Popular sections were highlighted on the page and a superfooter was introduced into the layout to provide a directory of important pages and contact information on every page.  Additionally the news system was overhauled to provision for an online archive of articles.

The web address is www.tadvic.asn.au

Before Image - before
After Image - after
Click to zoom

Feedback is welcome on the new layout, you can share your thoughts by commenting below:

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