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Caravan of courage into Web 2.0

Posted 7 June 2011 by Sean Fishlock (Datalink)

Wyndham City Council engaged Datalink to build a microsite for Werribee South Caravan Park as their first step into the world of web, however it is more than just a microsite, its a huge step into the world of user experience.

Datalink employed a user-centred design approach for the site which had its origins as far back as 2009 analysing the requirements for the site and planning as optimised a design interface as possible.  Screen flows were layed out and thoroughly tested before the construction of the site.  Customer experience principles were utilised with the aim of integrating as many customer service functions into the website and fulfil customer needs. Additionally, the site needed to meet the council's strict guidelines for web accessibility.

As a result of the ambitious brief, the site uses a number of Web 2.0 technologies which provide for a smooth user experience combined with graphics from Datalink's most experienced designer ensured an attractive site.  

A visitor can type in their home address anywhere in Australia and get specific step by step directions via Google maps.  By extensively employing the Google Maps API throughout the site, it makes it easy for anyone to find.

Virtual tours of each area and facilities, booking form, guest book, events calendar, blog and mailing list ensure further enhance the engagement model.  

Ajax is used to minimise page refresh and keep loading times down.  The site abounds in attention to detail with templates, stylesheets and typography achieving a smooth look. 

Content including image galleries is shared with the council website's central image respository for featuring local visitor attractions.

Website Homepage

Route Planner

Facilities Tour

The site can be viewed at www.werribeesouthcaravanpark.com.au

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